I'm pretty sure Apple publicly said that they're also considering Google Gemini.
It's possible that Apple sees it as a future app store-like revenue. You can use any AI model you want, and if you want to subscribe to Gemini Pro or ChatGPT Plus, Apple takes 30%.
I was certain that Apple wants to create their own cutting edge LLM to compete with GPT4 or Gemini or Claude or Mixtral. But they've decided to instead, open up all their platforms to 3rd party models.
I suppose Apple may still want to create an Apple Intelligence Pro in the future but their models aren't leading at the moment.
It's possible that Apple sees it as a future app store-like revenue. You can use any AI model you want, and if you want to subscribe to Gemini Pro or ChatGPT Plus, Apple takes 30%.
I was certain that Apple wants to create their own cutting edge LLM to compete with GPT4 or Gemini or Claude or Mixtral. But they've decided to instead, open up all their platforms to 3rd party models.
I suppose Apple may still want to create an Apple Intelligence Pro in the future but their models aren't leading at the moment.