> the readers of wsj are brokers that might take them public, investors that might invest pre-ipo, vcs, pension fund managers that might be investing in vc funds, private equity guys looking to acquire companies.

There are 300k brokers in the US. [1] WSJ has 2.5 million daily subscribers. [2]

[1] http://www.bls.gov/ooh/sales/securities-commodities-and-fina... [2] https://en.wikipedia.org/wiki/The_Wall_Street_Journal