Solution I find is relatively simple from a moral standpoint. Exhaust all options. Instead of saying 'ah it won't work', just do it anyway, contact anyone and everyone , privately related to this, about this and do everything you possibly can before press exposure. With the press you can demonstrate but not release the actual steps to how it's done. If it is still denied as fake or ignored despite all of that, release it if you feel the moral obligation to do so. 'You must do what you think is right, of course'.