I should clarify that I didn't think the article badly written - just not quite in the style I'm used to from a publication like Business Insider. That said, I probably haven't read many other long-form pieces on there.

Others here clearly enjoyed the writing style very much!

You seem to have a very high opinion of the Business Insider

I enjoyed the piece and it's long form content and flow - some of the descriptions of the people (of people I'd met, people I'd heard of many times and people I'd never known existed) were nice additional things in the story.