So useless to everyone else... It's basically an ad-hoc DRM solution that gains no advantage to the end-user, while triggering un-known actions in an otherwise trusted piece of software.
Yes, that's why it's clever. The end user isn't aware it is there and it isn't harming them, but it's stopping other companies such as Franklin profiting from directly ripping off your work without your permission.
I'm not sure it was meant to be useful to an end-user. An end-user doesn't care if the computer he's using was stolen, counterfeited, etc. The company making the equipment and software does, and this is useful to them.
