The SEO isn't a problem, although "branding" is more ephemeral.
I think it's a good move, personally. The site started off as a casual dating site and has gradually moved towards casual gaming.
"I'm in like with you" certainly doesn't make me think games, and "omgpop" works well for teenage girls, which is a good segment to target for casual gaming.
I think it's a good move, personally. The site started off as a casual dating site and has gradually moved towards casual gaming.
"I'm in like with you" certainly doesn't make me think games, and "omgpop" works well for teenage girls, which is a good segment to target for casual gaming.