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What's interesting about their blog is that they never post about managing projects or how to organize your contacts. You know, the problems/solutions related to their popular products.

Although I agree with most of the other things you said, this particular paragraph is not true. Over the last couple of months (starting with http://37signals.com/svn/posts/3194-backstage-an-inside-look... I think) they've published several Basecamp projects showing how they use it. It's not only a write-up either, you can go into the actual BC project and see it's entire history.



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