If you did it to me I'd have the same reaction, but I'm not most people-- I log onto Facebook something like once a month, and use the magic of RSS feeds instead of fan pages.
For people who don't use RSS, or want a consolidated feed of "all the things my friends are doing" plus "all the articles this place has posted today to their Facebook feed", 10-16 posts a day isn't any more overwhelming than, say, an RSS Feed from Techdirt with 10-16 posts a day.
For people who don't use RSS, or want a consolidated feed of "all the things my friends are doing" plus "all the articles this place has posted today to their Facebook feed", 10-16 posts a day isn't any more overwhelming than, say, an RSS Feed from Techdirt with 10-16 posts a day.