The S is simply too expensive. People in the market for $100K+ sedans/coupes are gonna perceive more curb appeal from a Mercedes, Audi, BMW or Porsche.

Tesla crashed the allure of its brand by lowering the price point of the Y and 3. The X and S aren’t different enough to attract $100K+ purchasers.

(It’s one reason why Toyota and other brands use different marks like Lexus for their high end offerings).

The same vaporware Roadster that was supposed to come out years ago and that Tesla has not shared any updates on?