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> This feels like a gimmick.

Yeah, marketing, but there are many other reasons, including competition within this space. I was looking at their new C2 community phone and the price (circa 300 EUR) too seems fair to say the least (with 5 years of support). Fairphone seems nice too. But as foobarkey commented above, these things should really be in brick and mortar stores (or in Temu, god forbid...).





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