True the vast majority of the time. This ad though doesn’t promote anything malicious. It’s a cute story with the message “eat healthy stuff like vegetables and fish”, with a brand name/ logo at the very end.
And as a (very occasional) customer, I like that this company is signalling that it does not oppose inclusion and doesn't mind questioning "traditional values" (the wolf eating animals).
Many actors these days (both companies and political figures) are very much signalling the contrary, so some kind of signalling is absolutely useful.
"You know, I know this steak doesn't exist. I know that when I put it in my mouth, the Matrix is telling my brain that it is juicy and delicious. After nine years, you know what I realize? Ignorance is bliss."