The ”historically” does some lifting there. Historically, before the internet, mass media was produced in one version and then distributed. With AI for example news reporting can be tailored to each consumer.

> With AI for example news reporting can be tailored to each consumer.

Yea but it's still fundamentally produced (trained) once and then distributed.

“Mass media” didn’t use to mean my computer mumbling gibberish to itself with no user input in Notepad on a pc that’s not connected to the internet