Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Weirdly, I think Perplexity is getting a lot of mainstream name recognition because of podcasts. All the big slop pods like Rogan, Theo Von, etc are sponsored by Perplexity and the hosts constantly name check it by asking to “look stuff up on Perplexity”. Honestly pretty smart marketing all things considered.


Perplexity sponsors Lewis Hamilton, with a prime spot on his helmet so every on board shot has their logo.

https://www.perplexity.ai/hub/blog/perplexity-x-lewis-hamilt...

Here it is in action

https://youtube.com/shorts/1SqQV5iD__s


How can we even measure whether this has any effect on people? This seems like a lousy way to get the word out.


FTX was his sponsor at Mercedes, and Crowdstrike still is worth them.

Oracle is the biggest logo on the it the Red Bull.

They all must think it is worth it. In guesses they get paddock passes and hospitality to schmooze in Qatar.


Other F1 sponsors - Gemini on McLaren along with FxPro and Android, Kick on Sauber, Crypto.com on trackside hoardings, Atlassian on the Williams, 1Password on the RedBull


Does Rogan even know what Perplexity is or is he just reading ad copy? Has it come up in a podcast? I think he only has ever mentioned Grok and ChatGPT. Dont even think Claude has ever come up. He has done that crap before, just reading an ad without any usage of the product. They all do it.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: