https://en.wikipedia.org/wiki/Generic_trademark
The legal history of these is interesting, lots of household names have lost their trademarks, and lots of seemingly generic names are still trademarked. This way to the rabbit hole -> https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
https://tsdr.uspto.gov/documentviewer?caseId=sn97733259&docI...
https://en.wikipedia.org/wiki/Generic_trademark