My local co-op for about the last 10 years had a norman door, and multiple times a week I would pull rather than push or vice-versa. Then finally a couple of weeks ago they've sellotaped a handwritten push / pull on both sides.
So it mustn't have just been me getting it wrong every time!
Unfortunately either direction doors are harder to weather seal and energy efficiency matters a lot. Just give me a clear handle that indicates which push/pull and I'll do the right thing every time - this is cheaper as well (but it might not fit with your senses)