This comment is at the heart of many of the challenges tech companies face - they can scale the serving of content - but struggle to scale the content moderation and/or dispute resolution.
It's a common problem with automation - the focus is often on accelerating the 'happy' path, only to realise dealing with the exceptions is where the real challenges lie.
One tried and trust way around that is to cherry pick customers as part of your strategy. You sell insurance to people who will never claim ( and hence dispute), and shun those likely to.
However such market segmentation results in no insurance for people who would need it and the people who don't wondering why they are buying it - ie optimal efficiency for an insurance company is to simply offer no value at all.
ie you could argue the whole value proposition of an insurance company is to pool, not segmented risk, and critically to provide fair arbitration ( protecting the majority of the pool from those that would do insurance fraud, while still paying out ).
Buying 'peace of mind' requires a belief in a fair dealing insurer - that's the key scale challenge - not pricing or sales.
It's a common problem with automation - the focus is often on accelerating the 'happy' path, only to realise dealing with the exceptions is where the real challenges lie.
One tried and trust way around that is to cherry pick customers as part of your strategy. You sell insurance to people who will never claim ( and hence dispute), and shun those likely to.
However such market segmentation results in no insurance for people who would need it and the people who don't wondering why they are buying it - ie optimal efficiency for an insurance company is to simply offer no value at all.
ie you could argue the whole value proposition of an insurance company is to pool, not segmented risk, and critically to provide fair arbitration ( protecting the majority of the pool from those that would do insurance fraud, while still paying out ).
Buying 'peace of mind' requires a belief in a fair dealing insurer - that's the key scale challenge - not pricing or sales.