I'm happy to hear that both can be used, normally I always have heard more of the "e" shift in a relatively consistent way. I normally say "大減價" for a big sale, but I understand your point was more about showing a demonstration where the "i" may be used. Although I would say that it really depends on the speaker and how they feel. I would most likely use the "e" shift consistently and be perfectly understood.
The example is meant to demonstrate that whether I say 平 as ping or peng changes the meaning of the sentence. It does not depend on how I feel like it.
Another example: I buy some raisins, and the lady gives me some. I say: 咁多！ If I pronounce "gam3do1", I say "That's so much!". If I pronounce "gam3doe1", I say "That's so little!".
(Yes, contrived. Almost always the former is used. But both can be.)
