> Joe Rogan is popular because people can tell that his gut instincts and general world view are consistent with their own, which makes them trust his takes.
So, because he lies in a way that makes them feel good, more angry at people they want to be angry.
I'm pretty sure what we see is almost exactly what he's like in private. That kind of openness is hard to fake.
Like Rayiner says, Rogan is not that smart, which combines with the confidence that comes from social and financial success and with the pressure to always be producing new content to cause him to make mistakes.
So, because he lies in a way that makes them feel good, more angry at people they want to be angry.