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I think it's a "tired argument" because its not easily defeated. _Why_ wouldn't you "usually" e-mail or call? Why? Why would you? (This seems like Churchill's point: "It has been said that democracy is the worst form of government except all the others that have been tried.") E-mail didn't fail, this is why we're seeing a resurgence of it (http://three.sentenc.es/, 501 developers against e-mail bombardment, minimalism over e-mail organization, etc.). Why has FB suddenly become "the best we've got" when all people seem to argue for is particular features that could be replaced. FB is a mash-up; this has nothing to do with "maintainability of social grace." It's a mash-up; and consumers like mash-ups.

Seriously: _Why?_ Why do we need we need a "social framework" that captures the rest of our human-interaction? We do we need a "social baseline"? Why do we need a system to maintain familiarity for us? I'm not even sure I understand the value of the point you've made, even if it is a good argument. _I_ maintain familiarity; Facebook is a tool for supporting what I do naturally.

> It maintains familiarity.

I'm not sure what this means. How does it do this? By making an API function do... What?

> Subbed in a co-ed game of ultimate frisbee and met some people? Add them on Facebook.

Add their e-mails? Organize your labels.

The sweet spot for _who_? I'm telling others to drop it because you can achieve those goals through other interfaces; you're telling me that others shouldn't set their goals too high (acquaintances). My point still stands. E-mail [certainly] would make more sense within the "acquaintances" counterpoint.

Facebook is a set of opinions as to how one should manage (or maintain?) one's social life. Isn't it clear that if one rejects that System, one might be expected to provide an alternative, or possibly simpler, solution? The argument cannot really be a surprise to you, surely.

[EDIT:] I'm _struggling_ to understand the point about "maintaining" familiarity. I really do wish to understand it, as I feel it touches the heart of the matter. However, such an idea may require a break-down.

I think the issue of "discovery" is an important one, but what actually am I discovering in this digital world? A portfolio? Or a person? To argue that FB's sweet spot is about acquaintances from the evidence that it's a good tallying tool, or a notes tool, for friends made in the physical social world, I think, is a bad argument, or at least it's not very compelling. I think such an argument only re-confirms the "tired argument" I initially presented.



So, you're at an ultimate frisbee game. Everyone introduces themselves. You can then go home and find them on Facebook based on their name and mutual friends (since you probably know some other people on the team). No asking for contact info and all the associated social baggage. There's one benefit.

Now, once you're friends with them, Facebook passively (or actively, with minor communication such as comments) maintains familiarity. Basically what this means is if you happen to run into them six months later, it isn't like meeting them for the first time. Facebook can by no means fully maintain this sort of low-level relationship indefinitely. However, I've found it's very effective at increasing the half-life of such things.

Facebook automates the maintenance of my social network. That is valuable.




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