I think the internet and the general ascendancy of computer science,and algorithmic thinking has a part to play in this. There is a certain notion of efficiency (perhaps also expressable as convenience) which has become a well trodden path to success in the market. This has been widely beneficial of course, but amongst it's side effects are a marginalisation of anything other than the most focused, popular artistic offerings. (Think Mr Beast, Taylor Swift etc).
Algorithmic thinking and optimizing one's life (whether in a video game, workplace, or in a hobby) lives rent free in my mind. It's prevalence and inertia has made my life only miserable, yet it's so hard to escape when almost everything your sold on is to optimally squeeze your life.