Thanks for sharing your views, these are definitely insightful and valid points. Infosec can never be overstated, and it was perhaps a bit naive of me to just think "treating it seriously" would be enough.
To argue against both the points you made though, there are reverse ETL platforms like Hightouch and Census today which 1. have specific architectures to make data movement from a central warehouse to third-party SaaS platforms seamless and easy, and 2. also access the company's data stores directly. What's the difference between what they're doing, and this hypothetical third-party unifying data integrations?
To argue against both the points you made though, there are reverse ETL platforms like Hightouch and Census today which 1. have specific architectures to make data movement from a central warehouse to third-party SaaS platforms seamless and easy, and 2. also access the company's data stores directly. What's the difference between what they're doing, and this hypothetical third-party unifying data integrations?