a) slowly lose to competitors as you can't keep up with increased demands in the space.
b) take on more and more existential risks
For a lot of companies, that is exactly what they want to do. Its called the exploit phase, I forgot what business lingo this came from. Do a practical feature freeze, cut costs to the max, and squeeze all the value out the product for as long as it lives. Informally known as enshittification. Its all about cost-cutting rather than market capture.
You can last a while though, especially because there aren't many changes so there's also less operational risk.
a) slowly lose to competitors as you can't keep up with increased demands in the space. b) take on more and more existential risks
For a lot of companies, that is exactly what they want to do. Its called the exploit phase, I forgot what business lingo this came from. Do a practical feature freeze, cut costs to the max, and squeeze all the value out the product for as long as it lives. Informally known as enshittification. Its all about cost-cutting rather than market capture.
You can last a while though, especially because there aren't many changes so there's also less operational risk.