Only power users / devs really understand what Apple does in terms of vetting apps.
Regular people just want to be able to install what they want.
As a dev who has to deal with the Apple App store (and someone who is completely bought into the Apple ecosystem, owning an iPhone, Macbook Pro, Vision Pro, Apple Watch, and iPad...), I'd like to just be able to push out an app or update without involving Apple. They require us to do a lot of work that I don't think is necessary and the app approval process is a significant time waster for us.
Regular people just want to be able to install what they want.
As a dev who has to deal with the Apple App store (and someone who is completely bought into the Apple ecosystem, owning an iPhone, Macbook Pro, Vision Pro, Apple Watch, and iPad...), I'd like to just be able to push out an app or update without involving Apple. They require us to do a lot of work that I don't think is necessary and the app approval process is a significant time waster for us.