And who will win? Those "smart people"(I hate this word, being nefarious is not smart, and stop gaslighting us by humanizing an evil multi trillion corporation doing illegal things, as "people") creating their own market monopoly, or the regulatory bodies of large governments that can regulate those monopolies in their regions?
History tells us that the institutions with laws, guns, judges and a monopoly on violence rules over "smart people" who just make phones.
Apple's only retaliation is making life shit for EU users or pulling out of the EU market which they won't because that would leave a China style vacuum that Google or a local EU competitor will take after a period of painfull transition for the EU consumers.
The EU consumers can live without iPhones. Can Apple's shareholders live without Eu's profits?
That's quite a large loss. Esp. given that there's another option - stay on the EU market while conforming to its rules. That will lower the profits, but not by that much.
Losing Europe as a market would have larger consequences, though. Software produced in EU would have worse support on Apple, people even in US having connections with Europeans would start installing alternative messengers etc. Apple's strength is in its network effect, cutting out a major part of it would be disastrous.
Americans already install alternative messengers on Apple and always have. That's not a real risk. I work in Europe and the people I know commonly switch between WhatsApp, iMessage, and Signal. I still use the Apple messenger by default because it is a noticeably superior product to the other two.
Similarly, my experience is that software produced in the EU commonly has worse support on Apple, including at companies I worked for. Again, that's already the reality. This fact was sometimes raised as a reason the apps had difficulty getting traction in iPhone heavy markets like the US.
There are reasons for Apple to stay in Europe but these aren't the reasons. I've commonly observed that the iPhone is more of a status symbol in Europe than in the US (where it is usually just the phone most people buy by default), which creates different market dynamics. In the US good interoperability with other iPhones is more important because that is a primary reason people buy them.
>Americans already install alternative messengers on Apple and always have.
Americans in Europe like you, or Americans in the US? Because for the latter, the statists would disagree, as in most use iPhones and just default to iMessage.
According to Apple's CFO [1] it's more like 7%, at least for the app-store, but it's hard to see how that wouldn't correlate to overall profits just as it does elsewhere. The regions are ... creatively named.
The EU is a subset of “Europe in that report. Pretty sure Gruber also mentioned that the Middle East is also lumped in there as well for some reason.
So yeah, the EU is bound to be a big number but it isn’t 25%. The biggest economies in the EU are Germany, France, Italy, Netherlands, Belgium? Big countries outside of it but included in Apple’s “Europe” catagory include the nordics, UK, Switzerland, Turkey, UAE, Saudi Arabia, Kuwait and probably something else.
Even if the EU makes up half of what Apple calls “Europe.” A fine of 10% of worldwide revenues is way beyond what the EU contributes to the bottom line. There’s no way Apple wants to take the nuclear option but if the EU threatens them with big enough fines they might think about it.
Most people in Europe use Whatsapp or FB Messenger, so they don't need Facetime or Apple Messages - major selling points of the Apple ecosystem. Alongside that, only 6% of people in the EU use macs, which further shows how Apple's ecosystem does not have a solid foothold in the EU.
Governments have a shot at this fortunately. But it seems that some US people have such an ingrained anti-government that they reject anything, even if it helps.
This is forum with a lot of top1% earners who can afford to pay Apple premium. And entrepreneurs who only dream to build the next apple and be able to abuse market power the same way.
Government regulation are kind a opposite side of that coin.
The CEO has to answer to shareholders when it comes to keeping his job and to legislators when it comes to abiding the regulations in every market. It's a tough act to follow if you try to maximize shareholder returns while also trying to stay out of prison.
I never said people aren't human, I said apple aren't human they're a corporation.
And people who knowingly leverage their gigantic corporation to make life worse for others in the name of shareholder profit can and should be dehumanized. There nothing humane in hurting others for greed.
Ship of Theseus. If you replace every single human at Apple with someone different, it's still Apple. Apple is, at this point, a separate entity, under control by a given group of humans at a given time, but that can change.
The problem is considering "Apple" itself a person, as corporate personhood does. Thinking of companies, even in limited contexts, as a "person" allows the individuals actually making decisions to be largely immune from liability on a personal level. Maybe that should change.
Technically a person is just a bunch of cells, but those cells are interchangable, replaceable (indeed few last more than a couple of decades), and if you lose an individual cell nothing happens to the person, but the cell can’t function.
we don’t say the cells make decisions, we say people do. With a corporation it’s the corporation that makes the decisions, not the individual cells.
Agreed, there's definitely the emergence principle at work when looking at how groups of people function.
The population of a city or a nation is similarly greater than the sum of its parts, and there is an emergent property in both cases. Same as an ant colony.
2 things though.
The constituant parts of a corporation are human, unlike an ant colony. So in that sense they are human, and ant colonies are ant.
Regarding ourselves, we absolutely are an assembly of cells, it wouldn't be wrong to define us as such, although not terribly convenient. But interchangeable the cells are not, well not like a person to a corporation.
A cell can't move from one person to another, if it somehow disagreed with a decision of the central nervous system.
The human brain is made up of billions of cells, and decisions of the brain are heavily dictated by the digestive system and various hormones.
A corporate board is at the most, what, maybe a few dozen people? There isn't the same level of responsibility of each component.
Finally, if the entire corporation decides as one entity, how to punish for wrongdoing?
Should every component of the corporation be put in jail if the corporation kills people (looking at you Boeing), or just the humans at the top that made those decisions?
Another way of looking at it:
Is the entirety of the Palestinian population responsible for the decisions of the dozens of humans that are the Hamas leadership?
The decision makers still have agency, but structures exist to prevent those who would make un-profitable decisions from reaching the top of the corporation in the first place. Once they’re there, their choices are constrained somewhat and (with nuances) profitable decisions are incentivized over others. The consequence is that, while individuals possess agency, we can also observe that the average individual’s behavior is predictable and in service of the corporate machine in aggregate. You can punish the ghoulish person who decided, along with a few others, to dump toxic waste into the river, while still recognizing that their actions were an inevitable result of the incentives we created for them. The most productive thing, of course, would be to change the incentives, but baby steps.
Looking at a corporation as a single entity from the outside it seems more like some sociopathic, mildly superhuman ai than a group of people. Of course it’s composed of people, but is that really the most useful frame to view it through? It’s nothing like a book club.
Yes - they have more legs. But what they are not is a homogenised mass, all as equally guilty or innocent of issues as the other. If 3 executives do something bad, those 3 executives are to blame. And not some nothing-to-do-with-people corporation.
I don’t see the future, but argument for Apple could go like this:
- it is Apple vs EU
- US gov has guns and influence and various levers
- US gov will definitely protect Apple from guns of EU (so regulator with guns is a bit mute point)
- Apple is important to americans (I think they feel it’s their symbol or something), so officials in US gov might think it’s good opportunity to grab some political points.
- US gov might act to help out Apple in this dispute (Nothing like a war, but some slight nod or handshake; maybe via diplomatic backwater; maybe in exchange for something)
Though most probably apple will give “something” even if minor change in the rules, at least just so EU would not loose face, to keep relationship friendly.
(But it will be move in the right direction)
There is a deep misunderstanding here of US politics and foreign policy.
The US might act in various ways to protect American manufacturers, or oil industry, or other industries that are responsible for a lot of jobs in the US or are a strategic resource in some other way. See the 100% tax import for Chinese EVs. The US government doesn't care about Apple. Apple's economic impact is basically irrelevant for the US, because it doesn't provide a noteworthy number of jobs or any significant supply chain within the US. Apple's use as a strategic resource is completely irrelevant based on their antagonistic behavior towards the US government and they've shown themselves to be as eager to comply with Chinese laws as they are to flout US government policies.
I'd maybe see the US do something to protect Microsoft, with its deep ties to the military industrial complex, or Intel, which has both these ties and is clearly a strategic resource because of the advanced chips it provides, but really only if there were an existential threat that would also prevent Microsoft or Intel from performing their necessary roles in the US economy, the military and in US foreign policy.
But to suggest that US guns are in any way relevant, or that the US would bother trying to protect Apple, is frankly absurd.
The EU has smacked down Meta, Google and Microsoft already for things they felt were anti-competitive. The US didn't give a shit. Why would it be any different here?
History tells us that the institutions with laws, guns, judges and a monopoly on violence rules over "smart people" who just make phones.
Apple's only retaliation is making life shit for EU users or pulling out of the EU market which they won't because that would leave a China style vacuum that Google or a local EU competitor will take after a period of painfull transition for the EU consumers.
The EU consumers can live without iPhones. Can Apple's shareholders live without Eu's profits?