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As a startup your trademark/brand is one of the most valuable asset you have.

Only inexperienced/naive startups don't defend it vigorously.



Meh. If you have traction, that may be true, but the typical startup has nothing except a willingness to work hard.


Why? Very few people know you even exist. I'd think it's probably the best time of a companies lifetime to change the name if they had to.




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