I guess the US has more of a culture of buying new cars but here in Ireland, basically everyone I know has some form of unlimited data and no one has a car from the last two years. Our new car sales are about 120,000/yr compared to a licensed vehicle count of 2,800,000, which implies that most cars get driven for 20 years before being retired, which from the distribution of cars I see on the road seems entirely plausible. Our registration plates have the year of first licensing printed prominently on them, and there are many 2008 cars still on the road.
In short, the top ~10% might have modern cars. The top ~90% have unlimited data or data where the limits will not be reached by playing Spotify. I could see someone going "Hmm, that's 80% of the market we could sell this too".
In short, the top ~10% might have modern cars. The top ~90% have unlimited data or data where the limits will not be reached by playing Spotify. I could see someone going "Hmm, that's 80% of the market we could sell this too".