It doesn't need a name change. You would write wank in a completely different way only the spelling sounds the same.

No matter which term you use, its gonna mean something "bad" in some language. And besides, another company, also called wix (a graphical website builder), used that exact fact in Germany/Austria/Switzerland to make a big marketing campaign.

Yes, but if something has a bad (even mildly so) meaning in American English the name gets changed. This happened to the computer language known as Nimrod, for example - now Nim because Americans do not get sarcasm nor read the Bible. Then there are all the terms like "master" and "blacklist"

Why not treat other languages and cultures equally?

But a different spelling