It's really trivial for Apple to simply not sell us iPhones too. Apple has no inherent right to a market if the people making up that market - directly or via our representatives - decide we don't want them to market to us. If they want access, they are free find a compromise that makes us willing to let them deal with us.
I have plenty of issues with the EU, but consumer regulations is one of the areas where its work has produced by far the most benefit for regular people. Sometimes it takes a while to shake out properly (e.g. the nuisance of cookie banners), but overall they seem to be persistently chipping away at issues that have actual negative effects on people's lives, however small they might feel if a given one does not directly affect you.
I have plenty of issues with the EU, but consumer regulations is one of the areas where its work has produced by far the most benefit for regular people. Sometimes it takes a while to shake out properly (e.g. the nuisance of cookie banners), but overall they seem to be persistently chipping away at issues that have actual negative effects on people's lives, however small they might feel if a given one does not directly affect you.