Alternative to working with a big silicon valley giant. If you want to integrate/use YouTube you need to deal with whatever that company puts you up with. And as the article states, you don't want them to become grumpy at you; otherwise, they will turn you off even quicker. The only alternative I see is to develop a new YouTube, which seems unreasonable given how dominant Google is.
You don’t need a direct alternative to youtube to stop using youtube. You can just not deal with it, or access it via browser when needed, and use other platforms/media more instead. It might even become irrelevant on its own, like facebook and google search are slowly becoming.
But sure, if that’s not enough and you need a clone of youtube then yes, you need to develop a new youtube.
Many content creators have started hosting videos on other services like Patreon because of Youtube's censorship and demonetization policies. Which doesn't entirely avoid the centralization problem but it's better not to put all of your eggs in one basket.
It's also possible (although obviously not always feasible) to self-host or torrent.
Worth mentioning that Rumble, Odysee, and Bitchute are all excellent alternative platforms to host videos at, without the concerns YouTube has introduced. Although, I can't speak to monetization for any of these — which is where Patreon excels here.
X.com is also trying to enter the space by hosting longer videos and allowing accounts to earn ad revenue as well as building a subscriber base who can support creators directly. It's not half bad.
Full disclaimer:
I think it might be implied, but there's certainly a lot of political distaste around these platforms since they finally freed themselves from the shackles of government-aided censorship, and takedowns that are heavily biased towards promoting progressive views (especially radical).
With that said, everyone please refrain from attacking this reply for merely mentioning these platforms as options, as they are equally valid ways to build a following and/or monetize your content, even if they support creators who run against your own views. As they say, diversity is our strength!
I can't see how you can avoid the centralization problem and also have decent monetization for the videos. But I want to certainly become convinced that it can work. Crypto made me a decentralization skeptic.
I think the idea was that they would develop apps that don't require the giants. Which sure, could be your own YouTube, but more often it's a smaller in scope project because you're a solo dev. If i understand them correctly, they're just acknowledging the risk.
Ie work in a way that doesn't require the giants shadow, as the giant may move unexpectedly. The shade can be quite lucrative though, if you're nimble.
