I think a problem with TVs for Apple is that they’d be under pressure to build them in a zillion different sizes. That’s not in their DNA.
A good beamer might be more fitting for them; they would only have to build them in ‘small’, ‘medium’ and ‘large’.
In either case, like you I’m not sure the market is large enough for a company of Apple’s size and DNA (it’s unlikely that they’ll try to find not one huge next big hit, but lots and lots of smaller ones. They’re not Ikea)
A good beamer might be more fitting for them; they would only have to build them in ‘small’, ‘medium’ and ‘large’.
In either case, like you I’m not sure the market is large enough for a company of Apple’s size and DNA (it’s unlikely that they’ll try to find not one huge next big hit, but lots and lots of smaller ones. They’re not Ikea)