That is an important distinction to make, though what it might look like (even if MAN is also opted out) could be that the users don't see ads, but they are still possibly contributing data to the overall ad profile business. The data would be used for less targeted stuff like demographics or similar wide brushes, since the individual user it came from isn't part of the feedback loop by seeing targeted ads anymore.

I guess I'm saying even if they aren't targeting an individual with that individuals data, they can use it to target other individuals who do see the ads.