Wow, I hadn’t heard of this before but it’s actually disgusting and despite this happening some time ago they just got added to my shit list of companies I won’t buy from.
“North Face Brazil’s CEO said in a statement. “With the ‘Top of Images’ project, we achieved our positioning and placed our products in a fully contextualised manner as items that go hand in hand with these destinations.””
“North Face Brazil’s CEO said in a statement. “With the ‘Top of Images’ project, we achieved our positioning and placed our products in a fully contextualised manner as items that go hand in hand with these destinations.””
https://www.theguardian.com/technology/2019/may/30/north-fac...