To be fair, the claim that 90% of the people don't care about that is a bit exaggerated, but I think it points into the right direction. I'm absolutely with you. I would love that the web becomes what it once was. A place where people care about people, instead of just money. And our best bet would be to show our lovely relatives and friends that there are websites out there where they don't have to click through huge cookie banners, being constantly forced to download apps or whatever, or having 50%+ of the screen occupied by ads. And not to forget that their privacy is being respected. Yes, we can do better.