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> If anything, the Apple ethos is about designing highly usable, uncomplicated and beautiful devices and software. Which they kinda do --and has nothing to do with what part of the market they target.

I'd gladly agree, if that only was true. As an iPhone user, I tend to think, that "highly usable and beautiful devices and software" is on decline. They are more interested in keeping the market share, and more profit than giving people what they want.

The most annoying thing is that Apple is thinking that it does know better what their customers want. And after few weeks of whining, people usually agree. Since there is no point in disagreeing - nobody is listening.



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