A solid move to instill faith with advertisers that what is left of "the platform formerly known as twitter" will be stable, avoid confusion with their users, and be a brand-positive environment.
What's everyone's timetable for either shutdown or sell-off of twitter, 18 months. Ad revenue will continue to shrink, effective 'cost per' rates will decrease while Ex-Twitter will try to squeeze out stable or higher, likely push brands toward longer term campaign spend, engagements so as to reflect long-term dollars on a balance sheet.
Only reasonable counterpoint would be if this is part of a strategy to convert X to a portal with Ex-Twitter being one app/platform tied to central identity graph with other services/platforms to be connected later.
Despite all the chaos, Musk and his personal image are the only thing holding everything together.
I’m sure he could raise a few billion via text message by the weekend if he wanted to.
Given Musk’s success in other ventures and no prominent Twitter competitor for journalists or government orgs to share quick breaking news updates, the show goes on.
If Musk gets bored and moves on though, then I think your timeline is spot on.
What's everyone's timetable for either shutdown or sell-off of twitter, 18 months. Ad revenue will continue to shrink, effective 'cost per' rates will decrease while Ex-Twitter will try to squeeze out stable or higher, likely push brands toward longer term campaign spend, engagements so as to reflect long-term dollars on a balance sheet.
Only reasonable counterpoint would be if this is part of a strategy to convert X to a portal with Ex-Twitter being one app/platform tied to central identity graph with other services/platforms to be connected later.