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On the one hand, Musk was always obsessed with X, so the change may be organic.

On the other hand, a name change together with new product announcements is standard for American CEOs if they don't know what to do and have to show to their investors that they are doing something. I believe Musk has a number of Saudi investors.

Let's see what he does. If he goes into streaming like with Tucker Carlson the renaming may be appropriate. Perhaps he'll buy Fox News, who knows.

I have little hopes for the payment processor. I've avoided PayPal and I sure will avoid this one.



If he goes into streaming, will the platform be called XVideos?


As another wag put it "Cancelling my X Blue subscription before my wife sees it on my credit card statement"

Something as generic is X is bad for an "everything platform", and something where lots of the existing use has specific connotations is worse




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