You can't easily sell advertising against user generated content. YouTube's inventory is full of UGC videos and advertisers simply don't want to be associated with it. YouTube has a whole bunch of partners that produce videos & syndicate them through YouTube and are making money by selling advertising against them.
This is why live streaming video companies have such hard time monetizing... it's impossible for advertisers to approve of the content since no one knows what people will do while the feed is live.
Since Hulu has high-quality content, they can command premium prices for advertising and since they're funded/owned by big media companies, they even benefit from their ad sales teams.
This is why live streaming video companies have such hard time monetizing... it's impossible for advertisers to approve of the content since no one knows what people will do while the feed is live.
Since Hulu has high-quality content, they can command premium prices for advertising and since they're funded/owned by big media companies, they even benefit from their ad sales teams.