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Note that the requirements for copyright are not consistent between nations.

The US has the "threshold of originality" as its principle. Under that doctrine, it requires some human (and this has been emphasized many times over the years) originality in order for something to be copyrighted. It's a low bar for how original it needs to be, but it must be human (monkeys taking selfies are not human).

https://en.wikipedia.org/wiki/Threshold_of_originality

In England, the doctrine is "sweat of the brow" instead.

https://en.wikipedia.org/wiki/Sweat_of_the_brow

> Under a "sweat of the brow" doctrine, the creator of a work, even if it is completely unoriginal, is entitled to have that effort and expense protected; no one else may use such a work without permission, but must instead recreate the work by independent research or effort.

The definitive case for this in the US that set the two apart is Feist Publications, Inc., v. Rural Telephone Service Co. ( https://en.wikipedia.org/wiki/Feist_Publications,_Inc.,_v._R.... ) where it was deemed that a telephone directory is not copyrightable in the US as there is no originality in it... but under the sweat of the brow doctrine it would have been.

So the "[c]opyright is for things that are the result of human creativity" gets an "it depends" and it would be curious to see if companies that are firmly in the "models are valuable" camp go to the UK for what I believe would be a more favorable copyright protection.

... However there are other IP laws around trade secrets that may be better for it in the US (I'm not as familiar in that domain - I would be curious to find out).



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