It's crazy how populists and misinformation agents have successfully convinced people that any mention of a potential bias is an "woke" attack on their whole personality and world view.
Only if you count bad evangelists as "misinformation agents". There are unfortunately plenty of bad actors who have persistently tried to use it as a social cudgel and an excuse to fight for social dominance, shield oneself from being questioned (including self-reflection), and to write others off. To be frank, it is no wonder people view it as an attack when that is exactly what it has been used for.
For a similar patterns of bad behavior by the same actors look at the utterly terrible framing and naming of white priveledge, where not having problems nobody should have to deal with is phrased as if not being discriminated against is a moral problem!