Zappos is a prime example of this. Most folks order two or three of the same shoe, and return the ones that did not fit. Zappos has Free Shipping to you, and Free Return Shipping.
And... if you price shop the shoes, Zappos is rarely-if-ever the cheapest. You pay for that "service"...
> When clothing manufacturers remove an inch or three to make people feel better about themselves, what else can you do?
Is that actually a thing for clothes sized in inches? Or are you referring to the unitless sizing of women's clothes?
I do get that unitless sizing is annoying to deal with. But it's apparently popular enough to exist as a thing.
For Men's clothes that aren't measured in inches and are instead s/m/l/..., I find those measurement to be shockingly stable across the industry. Although, to be fair, men's clothes are generally meant to fit more loosely than many articles of women's clothes.