If the pirate is enjoying the music, then clearly the pirate would be willing to pay something more than nothing to hear the music, if piracy were not easily avaliable.
> be willing to pay something more than nothing to hear the music.
In this case $0 or even a negative value amount is what you can plug into something. Why? Think about artists that tried pay-what-you-want model. A lot of people pay $0. Some pay $0.10. But a lot pay $0.
However, what they pay with is with their time and attention.
I used to know someone who managed a movie theater. He would sneak us into movies quite often. Good and bad. And quite often after coming out of the movie I felt like wanting "my free back".
Let's say an artist is unknown and I am a customer that has quite a few connection ( a blog with a large following perhaps ). Then what would make sense is for me to pay a negative amount ( the artist would pay me to spend my time listening to his new cool record in the hopes that I might spread the news about it ).
> Think about artists that tried pay-what-you-want model. A lot of people pay $0. Some pay $0.10. But a lot pay $0.
FWIW, the only album I've paid for in years was a pay-what-you-want deal. I paid something like $3. Which was all that was left in my bank account after I paid my rent and bought groceries for that month - I'm a college student.
Of course, but that implies that it is possible to pay for it. The copyright holders must adapt business models so potential customers can pay for a product they want, not some inferior DRM that hurts the customer. As long as piracy gives potential customers the best product, the incentive to pay is lost.