One way I imagine this is that answers will have “helpful” postfixes after them. When the user interacts with the postfix prompts it serves pay-to-play dialogue. Advertisers can just bid on spots in a decision table. Simple example: a user asks “How do I best take care of roses in my location”? The ChatGPT/Bard answer is delivered then analyzed for keywords/themes that someone may want to advertise on. At the end of the answer (These results may be sponsored. Learn more) - Do you need help finding the nutrients mentioned in this response?