It may surprise technical users but a _lot_ of people who have used Macs and iPhones for more than a decade don't know what an application is, much less what that application might be called. They just click an icon and things appear - when they don't, or the icon is not where they expect it, they are totally stuck.

On the one hand, Apple deserves credit for creating an experience where the tool seems to get out of the way.

On the other, it's depressing that so many users are steered away from understanding things that could increase their facility with these devices they rely on so much.