I never said things will not 'improve', even drastically, just not 'end' as the article touts. If sprinklers and smoke detectors truly ended fires happening (as opposed to mitigating the consequences), over time we would neglect them and de-prioritize them in the budget. Wy spend money on tings no-one has heard of in two generations when we have more pressing needs? Psychology and game-theory go hand in hand.