You may be right but I wonder how such a market would compare to MacBooks? I wonder what the margins are? I think it's a big market and I don't see the so-called Big Four motorcycle manufacturers as being able to garner the public sentiment needed to tackle it. Apple could make it an extension of their environmental programs. Just a thought.
Well, MacBooks are the majority of Macs sold. 1Q of 2022, Apple sold roughly 3 million Macs. Figure an average of $1000 per Mac (which is low, but ¯\_(ツ)_/¯ ), that's almost $3B. Now Apple no longer breaks out product sales, so this is market research data, but it's probably safe to figure the annual Mac market at around $10B.
I can't see scooters being a big market at all, at least not at the margins Apple likes.
