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Once autonomous technology becomes mainstream, UX becomes the differentiating factor. I think Apple would have a lot to offer.


The winds don't seem to be blowing in the direction of true autonomous driving through. The hype cycle seems to have died down and the sense of reality is setting in.


Capitulation on “full self driving” is here. Most manufacturers will be lucky to get level 3 automation by the end of the decade


Level 3 is widely considered to be a bad idea. Relying on a driver to take over quickly is a recipe for disaster.


I suspect that the next phase is some sort of "acceptance" around the limited conditions where full autonomy might be viable in the next decade+. E.g. limited access highways in x lighting/weather conditions. Which actually seems pretty interesting. It's just probably a very big gut-punch to anyone who thought they'd never have to drive/own a car outside of some very limited areas by about now.


I don't exactly see Apple as a AI powerhouse, maybe that's coloured by Siri though.


And the entire rest of the car as well...




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