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"The coffeeshop fallacy assumes our coffee drinker knows no shit-all about coffee."

I think you missed the point. It doesn't matter how much you know about coffee. It matters how much you know about other things, mostly unrelated, accounting, cleaning, hiring, cleaning, customer service, etc.



No I didn't :)

You can learn "accounting, cleaning, hiring, cleaning, customer service". You can't learn passion about coffee.




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