That something is enjoyable does not make it inherently good (unless you ascribe to Utilitarianism). There are of course other factors beyond pure enjoyment that contribute to the inherent goodness of a thing. You don't need to enjoy a medical device in order for it to be able to do its job well, for example.
Rather, the distinction I was aiming at was between "process" and "product". But I suppose that wasn't very clear. My intention was not to start a flame war on capitalism.
In my opinion a process can be sustainable (and thus very likely profitable), but a product can not. In this case a business model is a process and the thing you put in your mouth (the hamburger) is the product. For the hamburger to be perfect we would need an ever escalating process. Constantly adding more complexity or work to refine the product we can create thus creating an unsustainable process.
If you want to create a hamburger in a sustainable and profitable way. The McDonalds process is most likely one of the best ways to do that. But it will NEVER create a perfect hamburger. The same is of course true with the opposite. A tiny connoisseur coffee shop can conceivably create a perfect cup of coffee and push the boundaries of the state of the art. But it will NEVER be a sustainable process. You need to make compromises in order to achieve that.
Rather, the distinction I was aiming at was between "process" and "product". But I suppose that wasn't very clear. My intention was not to start a flame war on capitalism.
In my opinion a process can be sustainable (and thus very likely profitable), but a product can not. In this case a business model is a process and the thing you put in your mouth (the hamburger) is the product. For the hamburger to be perfect we would need an ever escalating process. Constantly adding more complexity or work to refine the product we can create thus creating an unsustainable process.
If you want to create a hamburger in a sustainable and profitable way. The McDonalds process is most likely one of the best ways to do that. But it will NEVER create a perfect hamburger. The same is of course true with the opposite. A tiny connoisseur coffee shop can conceivably create a perfect cup of coffee and push the boundaries of the state of the art. But it will NEVER be a sustainable process. You need to make compromises in order to achieve that.