There are many ways to signal social status, and we'd all be better off if people favored ones with positive externalities (e.g. volunteering and donating to charity) rather than ones with negative externalities (e.g. lining the pockets of executives of the world's richest company while they endeavor to reduce computers to unrepairable appliances and destroy general-purpose computing).
The same way you're attempting to social signal by putting Apple down as a luxury fashion company?