I think the Mulan update was a huge flop in China FWIW, so maybe Disney tried to thread the needle there and failed. New Star Wars movies also I think didn't do well there.
> The most fundamental flaw, most felt, was that Disney’s new heroine starts out from childhood already equipped with superhero-like abilities, thanks to her extraordinary reserves of “qi,” the force that she cultivates and controls to excel as a fighter.
> Turning her into a superhero removes Mulan’s everywoman appeal, and leaves her with no room to grow as a character, huge swathes of Chinese viewers said.
Basically the exact criticism of the youtube video interestingly enough
I think the new Mulan fail was due to some social media shitstorm about the lead actress or something; the spastic Chinese internet trolls had a feeding frenzy on something she said. At the same time, the movie got trashed in the West for being, well, shit.
In any case I think the macro issue is trying to placate too many audiences with their own agendas (hardcore fanboys, Chinese censors, feminist cultural agitators, etc) instead of telling a good story with interesting characters, at least for the cinema the video maker is focused on (big budget IP).
Tell that to Hollywood, man. A lot of their movies now are being passed by Chinese censors first with the domestic market somewhat of an afterthought. Interestingly, though, China hasn't produced a single decent movie in a decade or two, and they certainly don't give a fuck about the foreign market.
But I agree with what you said there.